My Story
Hi, I’m Nancy. A wife, daughter, friend, and mom of two little ones. In order to understand Anamav Postnatal Care, you need to know more about me. I’m a bit of a perfectionist, a bit of an overachiever, and I’ve got a whole lot of passion.
My motherhood journey started on February 3, 2020 – the day I found out I was pregnant. I had just gotten married and we had several travel plans that year (although we wouldn’t be the only ones to have our travels disrupted in 2020…). It came as a complete shock, but once it settled in, I had a happy and healthy pregnancy.
Like many of us, my labour and birth experience was nowhere near what I had planned or expected, but my daughter Amaya arrived, beautiful and healthy.
The period that followed changed everything. I returned to the hospital a week later and was admitted to the psychiatric ward. I was diagnosed with postpartum psychosis, which was followed by a long journey of guilt, anger, confusion, sadness, and eventually recovery.
I wanted another child (being an only child myself), and in May 2023 my son Maverick was born. This time was different and I did a lot of work to manage my anxiety around reoccurrence, including making sure I had a strong support system in place. Thankfully, I had a much more positive experience this time around (with the help of my doulas and some of the resources noted in our Free Resources section)!
Click the image below to watch a 5-minute video of my story, which I shared on Postpartum Psychosis Awareness Day. My intention is not to scare anyone, but rather to increase awareness and also provide some perspective of why I felt the need to start Anamav.
After a rollercoaster of experiences over the past four years, I am now determined to support new mothers and parents to ensure they have a much better start to parenthood than I did.
I truly enjoy meeting expecting and new parents, so if you’d like to chat, I would love to hear from you!
About Anamav
Anamav was created to help fill the gaps in postnatal care that so many parents experience. We offer some of the most essential services that a new parent needs: an extra set of hands, tools to build healthy sleep habits for your family, and lactation support for those who choose to and are able to breastfeed.
We want to take a moment to recognize that a new baby doesn’t just impact the birthing person – it affects the entire family. Having a new baby is a big life change for both parents and their relationship can change significantly as well. Our goal at Anamav is to support the entire family and understand each family’s individual needs.
Our vision:
A world where parents feel seen, supported, and empowered as they navigate the life-changing transition into parenthood—feeling confident in their ability to raise the next generation.
Our mission:
To create a safe, nurturing space for parents at every stage of their journey, offering expert support and education to help them build a strong foundation.
Where we are headed
Exciting things to come
Anamav currently offers in-home services in the Greater Toronto Area, but our dreams are much bigger!
We plan to expand our services beyond the GTA, and we hope to become affiliated with various providers and organizations to better support families. We also plan to increase our virtual offerings to reach more parents. Lastly, we look forward to providing more education and resources for families to make our support accessible to as many parents as possible.
Why We Are Needed
It is no secret that having a baby is a major life-changing event, however, the supports and resources available for new parents do not match what is actually needed.
As a society, we also still have a lot of work to do in raising awareness around perinatal mental health and removing harmful stigmas that prevent mothers from reaching out for help.
Consider these statistics:
- Approximately 1 in 5 women experience perinatal mental health disorders in Canada, according to Statistics Canada.
- Research published in the Journal of Affective Disorders found that during the COVID-19 pandemic, this increased to 1 in 3 women for depression and 1 in 2 women for anxiety.
- Maternal depression and anxiety are stronger risk factors for child behaviour problems than smoking, binge drinking, and emotional or physical domestic abuse.
However, here’s another statistic we should be talking about:
A 2023 scoping review published in Cureus found that doulas significantly decrease rates of postpartum depression and anxiety, along with improving overall maternal outcomes.
So many negative outcomes can be prevented or minimized with the right supports in place and with basic needs being met. At Anamav, we want to help you meet those needs and provide the support every new parent deserves.
For families who already have strong support systems in place, we are so happy for you. But for those who may not have friends or family nearby, or who simply need additional help, we want to be there for you, whether that means tackling your first baby bath, navigating a diaper blowout, managing a blocked duct, or simply getting the rest you need.
You don’t have to navigate this alone.
What Families Say About Working With Nancy
★★★★★ 5.0 Rating from 15 Toronto Families
Posted on AnastasiyaTrustindex verifies that the original source of the review is Google. I initially reached out to Anamav looking for a night time doula. My one year old wasn’t sleeping through the night and I was losing my mind. After connecting with Nancy, she suggested Anamav’s sleep consulting services may be a better fit for my needs, and be more cost effective. Karla was our sleep consultant and I can’t recommend her enough! She was very knowledgeable, empathetic, and genuinely wanted to support my family in getting better sleep. The basic package was reasonably priced compared to other apps and online sleep training programs I looked into. Karla prepared a schedule for us to follow and included feeding times. She also provided a week of support where we connected for a brief call every day and discussed how the previous night went as well as any other questions. With Karla’s help my daughter has significantly fewer night wakings, and has even slept through the night for the first time!Posted on KIRAN MTrustindex verifies that the original source of the review is Google. Working with Nancy through Anamav was one of the best decisions I made as a first-time mom. She’s so warm, knowledgeable, and understanding — she helped me feel confident and supported through those overwhelming early months. Every new parent deserves this kind of care. Anamav truly gets what families need — not just the practical help, but the emotional support too. I’m so grateful and looking forward to more support from the team in the future!Posted on Sasha ZhuTrustindex verifies that the original source of the review is Google. We had a very positive experience with Anamav. The team is well organized, and Nancy, the founder, is very approachable and always quick to respond whenever we had questions or concerns. It made the whole process feel so smooth and stress-free. Our doula was professional, experienced, and supportive. As first-time parents, we felt quite overwhelmed at the beginning, but she patiently taught us how to care for our baby, shared helpful tips and resources, and guided us through breastfeeding and other newborn care. She was always willing to help and made us feel more confident as new parents. We’re very grateful for the care and support from Anamav and would gladly recommend them to anyone looking for a reliable and compassionate doula team.Posted on Anisha NairTrustindex verifies that the original source of the review is Google. Ruby, my postpartum doula, was incredibly warm and compassionate. Her presence, knowledge and support helped me better understand how to take care of my newborn, and also get some well-needed rest. I also appreciate Nancy's check-ins and the fact that I had flexibility to move my days around if needed. 10/10 recommend Anamav's services to any new mom!Posted on Vicky YuTrustindex verifies that the original source of the review is Google. Absolutely, I truly appreciate the support received from Nancy and her team, especially under this surprising situation that baby coming almost one month earlier than we expected. Nancy was really responsive to make the arrangement regarding this urgent situation, which brought strong support to me when I was in labor. All the doulas I met were kind, professional, supportive and knowledgeable. They provided me with physical and mental support as a new mom. They not only care about the baby, but also my emotions. They guided me with a lot of useful information when taking care of the baby and breastfeeding the baby. I feel much more confident to take care of the baby on my own. They supported me with all the decisions I made, no matter if I want to breastfeed or bottle feed. My stress has been much released with doulas by side and I could catch much sleep. I would definitely highly recommend the postpartum doula service from Nancy's team.Posted on tanya vermaTrustindex verifies that the original source of the review is Google. I recently reached out to Nancy for a consult on her company’s postpartum doula services after reviewing her website, and I was genuinely impressed. The services offered are truly unmatched in the Greater Toronto Area-not only does her company provide comprehensive doula care, but they also prioritize mental health and emotional support for moms throughout their postpartum journey. I especially appreciate that Nancy built her company based on her own experiences as a mother who has faced postpartum challenges, which brings a unique level of empathy and understanding to her work. During my consult, Nancy was extremely personable, flexible, and patient. She took the time to answer all my questions and made me feel heard and supported. It’s clear she is deeply passionate about helping new mothers, and her approach is both professional and compassionate. What sets this company apart is the holistic care they provide. From practical newborn care and breastfeeding support to emotional reassurance and mental health resources, every aspect of the postpartum experience is thoughtfully addressed. The flexibility in scheduling and the willingness to tailor services to each family’s needs made me feel confident that I would be in good hands. I highly recommend Nancy and her team to any new parent looking for reliable, knowledgeable, and heartfelt postpartum support. Their dedication to empowering mothers and families truly makes a difference during such a transformative time.Posted on Eshita RoyTrustindex verifies that the original source of the review is Google. I really appreciated the services provided by Anamav. Tisa and Kashauna helped me gain confidence as a first time mom as well as provide support for my recovery from a c-section.Posted on alana kayfetzTrustindex verifies that the original source of the review is Google. Incredible- as a mom of 4 kids, i haven’t ever had an experience post birth like This before! thanks so much for the amazing support during my first 3 weeks of postpartum recovery. From the lactation consultant to your doulas, i haven’t ever felt so taken care of. The day time doulas went above and beyond the call of duty able To predict my every need. This was especially important during my first few days after having my baby. The night time doulas were extremely helpful too! The 4 nights i had support helped me tremendously, having to only nurse my baby and then have the anamav team handle the rest. If you are looking for a gift for yourself or someone else you know, this is it! Five stars ⭐️ ⭐️⭐️⭐️⭐️
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